Eyeblack
E-Commerce Redesign
Archived Project • View recent work →
I redesigned the ecommerce store for EyeBlack, the official eye black of the NFL and MLB.
The project covered the full shopping experience: product pages with customization options and team-specific merchandise, navigation organized by sport and team, and a streamlined checkout flow. I also designed a product gallery layout, sport-specific visual treatments, and dynamic promotional banners.
The redesigned store gave EyeBlack a premium shopping experience that matched their status as the officially licensed leader in their category.
Year: 2012