Allrecipes

I redesigned two websites for Allrecipes.com in collaboration with SC Media: the newsroom and the advertising portal.

The newsroom redesign streamlined publishing and content management while giving news and press releases a more engaging presentation. For the ad portal, I designed an interface that clearly showcased advertising packages and brand partnership options for potential advertisers.

Both sites stayed true to Allrecipes’ brand identity while serving their distinct audiences — the editorial team on one side, media buyers on the other.